In face of the changing world, the shift towards a sustainable society is viewed as a critical means to preserve and protect our deteriorating environment.
While significant efforts and many changes have been introduced both locally and internationally in public policies to ensure the transition to “green” economy, they remain insufficient to achieve this goal.
Existing studies suggest that solution to the problem cannot be resolved by looking at a macroscopic scale, but rather by looking at small details, such as lifestyle.
Lifestyle is defined in sociology as the typical way of life or habits of an individual, group or culture. These include people’s preferences as to how they live, be transported, what kind of products and services to buy, and even choose their provisions. According to the study Different Lifestyles and Their Impact on the Environment by Aalborg University in Denmark, a difference in lifestyle can have a dramatic impact on the environment.
For instance, a typical family having an “American lifestyle,” which is heavily dependent on transport by car, lives in its own large house and eats a lot of meat, is identified by Aalborg University to cause eight times pollution compared to a family having “green” lifestyle. Read More Sustainability: Urban vs. Rural